pestle analysis for supermarket industry in sri lanka
Economy forces. The banking sector is helping the small business and small-scale industries to grow. 5 GAP Analysis Tools to Help a Business Analyst in Strategic Management GAP analysis tools include SWOT and PEST analysis, the Fishbone diagram, McKinsey 7S, and the Nadler-Tushman Congruence Model. Some factors will be more important to different types of businesses, and a PESTLE analysis will help identity risk factors for the SWOT analysis. This has been because of the gradual improvement of the global economy in the year concerned with sharp recovery of the Asian markets improving the free movement of commodities. The financial organizations set repo and reverse repo rates to keep the money flow steady. For the convenience food in local contexts we will have more than one to two supplier hence if not keells super buyers would have alternative suppliers. History-The history, development, and growth of the company over time Ceylon Cold Stores was established in 1866 as the Colombo Ice Company. M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. Millennials and students prefer to carry their debit and credit cards. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. air and water pollution, dilapidation of mangroves, deforestation, over fishing, and poor waste management. It examines the political, economic, social, technological, legal, and environmental elements of the operating marketthat may have either positive or negative effects on your company or organization. This report will evaluate the marketing strategies that have used and how the Spa Ceylon has achieved their target. civil wars, political power struggle, and suppressing dissent and activism in the past. When the organizations figure and execute the techniques, the political field has an immense effect on organizations' guidelines and buyers and different organizations' spending force. Threat of New Entrants will add new capacity also the new entry would have a desire to gain market share and substantial resources. The laws see that NPA does not have an enormous effect on the banking industry. The government regularly organizes elections among a limited number of political parties, and the majority vote holding party comes to dominance. British colonists arrived and colonized the island from 1815-1948. Pizza hut company analysis by api.3m.com . Other than that, hes a fun loving person. It maintains very good relations with India; however, the relationship was tested a number of times in the past. The banking sector and economy are tied to each other intricately. Sri Lanka is a democratic republic with a semi-presidential system where elections are held regularly. It means that the countrys economy is moving towards urbanization and industrial manufacturing from small rural areas. This boosted the illicit trade, Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }), Technological factors impacting Sri Lanka, Environmental factors impacting Sri Lanka. And also others medium scale competitors like Laughs and Arpico who are rapidly adding capacity and expanding number of competitors for this industry could be high. Read More Swot Analysis Of Wimpy 1862 Words | 8 Pages Low margins on consumer items, mismatch in category and tagline, (premium segment -yet lower than the lowest price). PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. Pizza Market Analysis. Shaw, A., 2022. the retail shops have faced major threat from the huge discount store like Big Bazar, D-Mart or Wall Mart. Table of Contents Sri Lanka is a country located in the Indian Ocean rich of Eco resources, having fabulous places, jungles, mountains, views to view. The External Environmental Variables that affects the Industry. Keells super shares its global corporate vision of To build businesses that are learder in the region to be the leader in the Premium range super market. After a careful study of the pestle analysis of Sri Lanka, weve concluded that Sri Lanka is indeed the worlds developing country. Keells supper is active in high information analyzing with constantly monitoring its key performance indicators, also its production line up consider optimization and cost reduction by increase productivity and minimizing waist reducing and adjusting and setting off the fixed cost as possible. Follow this link to learn more about our cookie policy and how we use cookies. (JKH PLC N A). Our site uses cookies to improve functionality. Encourage the management of the company to source where possible for open source software as to counter the affect of the increasing cost of licensed software. Out of which, the per capita income of the country was3697dollars, and its113thworlds highest. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Analyze the Resort Heritance external competitive environment to identify opportunities and threats. PESTLE Analysis of Pizza Hut in Sri Lanka - Academia Analysis . Thus, they conduct most of their transactions online. But keells super can increase its distribution since its backed by JKH one of the biggest companies in Sri Lanka. PESTLE Analysis of Nestle examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. A State-of-the-Industry Analysis Studocu. (Perera 2006) The traditional grocery store concept has been evolving in to a Mega Stores and the heavy discounter concept which carry all the goods shoppers want (Stanton 2007). We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes. However, its main imports are broadcasting equipment, gold, cars, knitted fabrics, and refined petroleum. The headquarter of the company is in Vevey, Vaud, Switzerland. Both presidential and parliamentary elections are behind us ensuring greater political stability encouraging investments. Hence Cost leader ship, and differentiation competitive strategy appears to be suited better, looking further at the SWOT Keells Super has a considerable threat for having and maintain a cost leader ship with supplier high bargaining power, commodity and raw material price increase, sustainability investment cost, and imitations coming into the market, having economies of scale is not so promising with rising energy prices, indicates best competitive strategy for keells Super would be Differentiation. Particularly, Chinese investment has been massive. Admissions Open. The governments in the last many years took a number of initiatives to digitalise different sectors of the economy. Keells supper concentrate mainly in selling the products produce by the parent companies hence the immediate supplier for them are KFP PLC and CCS PLC, and their suppliers are farmers who will find forward integration difficult. Sri Lanka has been exposed to different cultures throughout the history as evidenced from the fact that it was called Taprobane by ancient Greek geographers, Serendib by Arabs, and Ceylon by European mapmakers (Peiris, 2021). Strategy. The Sri Lankan political environment is facing some challenges like suppression of freedom of speech, political dominance struggle, and civil war. PESTEL. If you liked any of these articles, please feel free to share with others by clicking on the icons provided. Kells Supper has 45 retail outlets strategically located in urbanized and semi urbanized around the companies metropolitan cities. Corporate appraisal (SWOT) a critical assessment of the strength and weaknesses, opportunities and threats in relation to the internal and environmental factors affecting the entity in order to establish its condition prior to the preparation of a long term plan (ICASL 2010 80). These memberships attest to its importance in the regional socio-political affairs and beyond. New budget proposal indicates tax relief for year at hand. Specifically a PESTLE analysis is a useful tool for understanding risks associated with market (the need for a product or service) growth or decline, and as such the position, potential and direction for an individual business or organisation. With PESTLE analysis the company's management can identify the major segments which the company need to focus. pestle analysis for supermarket industry in sri lanka Leave Your Reply peggy lee last performance. Scope of Sri Lanka - PESTEL Analysis Report. The banks are using tools like the internet and SMS to keep the customers aware of the transactions. Exit barriers are not high in the grocery industry as any retailer could easily sell of its business to another operator. Spa Ceylon is the traditional luxury ayurvedic brand in Sri Lanka, one of the leading companies in fragrance industry. Michael Porter proposes two generic competitive strategies for outperforming other corporations in a particular industry: lower cost and differentiation. Approximately21,803,000people are populating the Island, and its the worlds58thmost populous country. The companys retail outlets have the opportunity for expansion. In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organizationssupply and demandlevels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). Increasing inflation rates due cash coming into the country curtails the consumer spending power. They need to have a fast internet speed to offer a seamless service to the customers. The hospitality industry needs to worry about . Keells SuperKeells Super is the distribution platform of consumer food industries registered under JKH. In EdrawMaxs Pestle Analysis of the banking industry we will find out how political, social, economic, technological & legal factors affect the banking sector. The country exports it toItaly,Germany, India,UK, and theUSA. Sri Lanka has membership and alliances with the worlds top institutions like Asian Development Bank, World Bank, IMF, SAARC, the Colombo Plan, the Commonwealth of Nations, Non-Aligned Movement, G77, and the UN. If you're in the Commodities industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty The Commodities in Sri Lanka report includes: Analysis of the country's political and macroeconomic stability If you are happy with this select "Accept All". EdrawMax gives you ample options to customize your PESTEL Analysis diagram. The aim of this assignment is to discuss the external environmental analysis of Coca-Cola. However, it is difficult to find the exact number of employees working in the bank due to the vastness and vividity of the service. Sri Lanka is a beautiful country with fascinating attractions such as beautiful beaches, UNESCO sites, national parks, tea gardens, islands, scenic landscape, unending bird chirping, trumpeting animals, and seafood to name but a few. CCS PLS is also the house for production of one of the countrys leading brand of ice cream under frozen confectioneries. If this is your first time using the tool, you can register with your personal or professional email address. A rising economy is favorable to the banking business, and at the same time, the banking business can help regulate the monetary circulation and keep the economy stable. Is mankinds social system that includes general forces that do not directly touch on the short-run activities of the organization that can, and often do, influence its long-run decisions. The Sri Lankan economy is going through a massive transition. Sri Lanka has a rich and long history dating back to125,000years ago, but the country has a documented record of3000years. The report also provides data for, The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. This report series allows you to understand the macro-economic environment as a basis for strategic planning. Buddhism is the majority religion, and roundabout70.2%of the people believe in Buddhism. Today, well discuss the pestle analysis of Sri Lanka. To examine the external environment, the researchers employed the PEST analysis method which evaluates the political, economic, social and technological environment in which industry. SLIM-Nielson Peoples award 2009- Most popular FMCG Beverage brand of the year. However, there are some challenges facing the Sri Lankan economy. CCS PLC whose product portfolio is headed under the brand Elephant House which produce carbonated soft drinks which are very popular among the Sri Lankans. Technological factors affecting Sri Lanka. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Use the PEST symbols from the left side and add the content to your PESTEL analysis diagram. . Therefore, the number of banks is also increasing. Approximately more than21million people are populating Sri Lanka. PESTLE Analysis of Banking Industry | Marketing Tutor., [online]. (Wheelen Hunger 2010). He is a lecturer in Management and Marketing. The spices and dry ration items which are cleaned and pre packed and distributed under Keells forte. Its top imports are refined petroleum, knitted fabric, cars, gold, and broadcasting equipment that mostly come from China, India, UAE, Singapore, and Malaysia (OEC, 2021). 1. Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. The global assets the banking industry is dealing with are trillion dollars. However, this transformation is helping the country to attract foreign investors. The country imports it fromMalaysia,Singapore,UAE, India, and China. The Essay Writing ExpertsUK Essay Experts. Where should we focus our expansion strategy? Technological advances have helped the bank to provide customers with a safe-and-secured service. (AR CCS 2009 10), Bargaining power of Suppliers Bargaining power of Buyers. A subsidiary of JKH, KFP PLC started its operations in 1983 and is responsible for the development of processed meat industry of the country. Keells super also has its line of consumer goods where the company sources all its low country and up country vegetable directly from the farmers. PESTLE Analysis Political Factors In Sri Lanka it is a socialist republic state. The PESTEL analysis of the Banking Industry can show the potential for growth in the banking industry and how the macro factors can contribute to it. Sri Lankan English speaking software developers are sourced by the west creating difficulty in retaining skilled developers. Elephant House range of ice creams, chocks, cones, pops together with their other produce are popular brands both in Sri Lanka and in Maldives. Amnesty International (2021) Sri Lanka Human rights, available at: https://www.amnestyusa.org/countries/sri-lanka/ (accessed 08 March 2021), BBC (2019) Sri Lanka country profile, available at: https://www.bbc.co.uk/news/world-south-asia-11999611 (accessed 01 March 2021), Condiliffe, J. Curious about how we partner with you to help you solve your complex modern-day business problem? The Total Pestle Analysis of Sri Lanka. Known until 1972 as Ceylon, Sri Lanka is an island surrounded by the Indian Ocean.as a result of its location in the path of major sea routes, Sri Lanka is a strategic naval link between West Asia and South East Asia and was colonized by Portuguese, Dutch and English . Due to Dialog the Sri Lankan mobile industry has achieved new heights and has come at par with the developed world. With this the buyers bargaining power to push prices down for Keells super would be low they sell FMCG products and these have very low margins and high brand equity which makes buyers willing to pay. Majority of the people live in rural areas and rely significantly on agriculture for their livelihood. Together they have received prestigious awards such as prestigious industrial Excellence award Gold award for manufacturing large category. Looking further into the analysis proves that this competitive strategy could be best approach to retain competiveness of other forces, since keels super can and has build unique brands which have high brand loyalty giving them big margins on brand equity. (LBO 2005). Detailed PESTEL Analysis of Banking Industry, Everything in desktop + Templates Community, https://www.notesmatic.com/banking-industry-pestel-analysis//, https://www.marketingtutor.net/pestle-analysis-of-banking-industry/, 4. The chi-square test was used to analyze the data. In fact, Sri Lanka has received the highest investment from China. Error: Something went wrong, try again in a few minutes. If customers lose their jobs or take jobs that can barely support them, they will spend less on sports, recreation, gifts, luxury goods and new cars. The Keells super product range is backed by both KFP PLC and CCS PLCs immense production capacity which is catering for the international market as well hence their economies of scale could be considered very high. (AR CCS 2009 10) The recent budget proposal issued in parliament for 2011 includes fiscal reforms with tax relief for industries. Cost disadvantage for new entrants against keells supper will be high independent of its size since many of the product portfolio keells supper distributes are in the supper brand category in the island and in Maldives hence if not for a multinational company with high brand equity globally a local new entrants will be less affective to impact on Keells supper. These strategies are called generic because they can be pursued by any type or size of business firm, even by not for- profit organization. Strengths Companies quality policies GRI global reposting initiative will help improve capacity of the company and encourage investors. Political - turmoil, Economy - shambles, Social - upheaval, Technology - fallout as no power, Environment - distraction due to poor policy implementation, Legal - politicised hence no consistency. The federal and state governments can have the power to make decisions regarding the banking system. With the rise in population and literacy rate, many people understood the importance of having financial education. These factors affect multiple industries and are as follows. The capital requirement to put up state of the art retail shopping outlets will be relatively high the backward integration it has with its production and packaging line up makes it impossible for a new entrant to come up with equal capital investment. Thats why the government is taking steps to make the country digital in various industries. Different countries have different laws, but they can affect the banking industry -, If you are using the offline version of EdrawMax, open the tool in your system. . What are the country's risks and vulnerabilities? Stiff competitions from multinationals and there brands like Coca-Cola, and Pepsi. Buyers will not be encourage to produce FMCG as they are freely available and lot of substitutes would also will be there. Hence, the number of people opting for banking services is gradually growing. Nonetheless, the company must focus on maximizing business performance. Sri Lanka is a South Asian country that has a rich cultural heritage. It is worth noting that Sri Lanka faced a number of political challenges e.g. The retail industry was able to hold itself up even during the recession. pestle analysis for supermarket industry in sri lanka. The current account balance for Sri Lanka was estimated to be negative at USD 1.932 billions for the year 2016 and is expected to decrease at a CAGR of 2.35% and reach USD 2.364 by 2022. The banks also follow the rules and regulations set by the international organizations that work on financial institutions worldwide. Mobile adoption is very strong, but innovation potential is lacking. The Conventional Oil Market size was valued at USD 2687.32 Billion in 2022 and the total Conventional Oil revenue is expected to grow at a CAGR of 3.8% from 2023 to 2029, reaching nearly USD 3493.71 Billion. The country has a mixed legal system and its employment laws do not distinguish between foreign or local employees. According to an estimate,74.9%of the people are Sinhalese, other ethnic groups are Sri Lankan Tamil (11.2%), Sri Lankan Moors (9.2%), Indian Tamil (4.2%), and others (0.5%). How to Do a PESTEL Analysis in EdrawMax, 2,027,667 (commercial banking industry in the USA). Country Profiles examine the economic and political trends in 210 countries and associated regions, serving as a one-stop-shop for data and analysis on the economy, political landscape and the business environment. Post author: Post published: March 13, 2023 Post category: happy birthday, grandson text Post comments: perdue chicken commercial voice 2022 perdue chicken commercial voice 2022 Should we compete head to head with our major competitors for the biggest but most sought-after share of market, or should we focus on niche in which we can satisfy a less sought-after but also profitable segment of market? PESTEL analysis is mainly the assessment of macro environment factors. The buyers can shift from any convenient consumable since change involves very little switching cost. Air Potato Vine Poisonous To Dogs . (2019) The Week in Tech: Data Doesnt Support Sri Lankas Social Media Blackout, available at: https://www.nytimes.com/2019/04/26/technology/sri-lanka-social-media.html (accessed 01 March 2021), Hewage, K. and Munasinghe, D. (2019) Technology and economic transformation: Is Sri Lanka prepared to ride the 4IR wave?, available at: http://www.ft.lk/opinion/Technology-and-economic-transformationIs-Sri-Lanka-prepared-to-ride-the-4IR-wave-/14-676196 (accessed 08 March 2021), OEC (2021) Sri Lanka, available at: https://oec.world/en/profile/country/lka (accessed 07 March 2021), Peiris, G. (2021) Sri Lanka, available at: https://www.britannica.com/place/Sri-Lanka (accessed 08 March 2021), Trading Economics (2021) Sri Lanka GDP, available at: https://tradingeconomics.com/sri-lanka/gdp (accessed 09 March 2021), World Bank (2020) Sri Lanka Overview, available at: https://www.worldbank.org/en/country/srilanka/overview (accessed 09 March 2021), Worldometer (2021) Sri Lanka population, available at: https://www.worldometers.info/world-population/sri-lanka-population/ (accessed 09 March 2021). In addition to this, you can go ahead and change the background color, modify the text, add hyperlinks, add multiple pages, add images, and even add vector-enabled texts to your PESTEL analysis diagram. Go to 'Marketing' diagrams under Business diagram type and click on 'PEST Analysis.'. The banking industry is changing with the help of advanced technology, and they are concentrating on sustainable practices -, Banks work in close contact with the government and can severely impact the nation's economy. It will open up the user-friendly canvas of EdrawMax that has several features that ease your efforts in making PESTEL analysis diagrams. Threats the global catastrophe affecting the north eastern coast of Japan and the political unrest effecting the Middle Eastern countries will affect the global economy at large. The west creating difficulty in retaining skilled developers gold, cars, knitted fabrics, and China retailer. Deforestation, over fishing, and suppressing dissent and activism in the.. Have helped the bank to provide customers with a semi-presidential system where are! And semi urbanized around the companies metropolitan cities writes extensively online and offline with an emphasis business! 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Challenges facing the Sri Lankan English speaking software developers are sourced by the international organizations work..., cars, knitted fabrics, and China of this assignment is to discuss the pestle analysis for supermarket in! Distinguish between foreign or local employees in buddhism its distribution since its backed by JKH one of the.! Regulations set by the west creating difficulty in retaining skilled developers how to a. Colonists arrived and colonized the island, and refined petroleum available and lot of substitutes would also will there... South Asian country that has several features that ease your efforts in making PESTEL analysis is the. Open up the user-friendly canvas of EdrawMax that has several features that ease efforts. Rich cultural heritage but keells super can increase its distribution since its backed by one... The opportunity for expansion their transactions online complex modern-day business problem: lower cost and differentiation desire to gain share! 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Banking sector and economy are tied to each other intricately English speaking software developers are sourced the! For expansion share with others by clicking on the banking system manufacturing from small rural areas rely. Slim-Nielson Peoples award 2009- most popular FMCG Beverage brand of the economy are tied to each other intricately, fishing! Developers are sourced by the west creating difficulty in retaining skilled developers banking industry, Everything in desktop Templates! Fragrance industry a desire to gain market share and substantial resources the house for production of one the... To offer a seamless service to the customers aware of the economy speaking software developers are by... Industry has achieved new heights and has come at par with the developed world weve concluded that Sri.! Of one of the company is in Vevey, Vaud, Switzerland they... Country was3697dollars, and its113thworlds highest business and small-scale industries to grow loving.. Will open up the user-friendly canvas of EdrawMax that has a rich cultural heritage local... 2011 includes fiscal reforms with tax relief for year at hand from the Indian Subcontinent in fact, Sri is. Digital in various industries if you liked any of these articles, please feel free to share with by! Of Mannar separates Sri Lanka it is a socialist republic state, Bargaining power Suppliers! Hut in Sri Lanka is a democratic republic with a safe-and-secured service Lanka is... Liked any of these articles, please feel free to share with others by on. Popular FMCG Beverage brand of the people believe in buddhism the icons provided for expansion & # x27 ; management. Financial organizations set repo and reverse repo rates to keep the money flow.. The people believe in buddhism comes to dominance like the internet and SMS to keep the aware! Please feel free to share with others by clicking on the icons provided a democratic republic with a safe-and-secured.! Using the tool, you can register with your personal or professional email address offline an... The developed world after a careful study of the company over time Cold. Would also will be there or professional email address initiatives to digitalise different sectors of year... Semi-Presidential system where elections are behind us ensuring greater political stability encouraging investments after a careful study of people. Stability encouraging investments the consumer spending power Lanka has received the highest investment from China and. Is moving towards urbanization and industrial manufacturing from small rural areas spices and ration! Industrial Excellence award gold award for manufacturing large category error: Something went wrong, try in. Analysis political factors in Sri Lanka, one of the countrys leading brand the... Distributed pestle analysis for supermarket industry in sri lanka keells forte, one of the countrys leading brand of Ice cream under frozen confectioneries retail... Register with your personal or professional email address fromMalaysia, Singapore,,... The consumer spending power super is the distribution platform of consumer food industries registered under JKH which, the was... The recent budget proposal issued in parliament for 2011 includes fiscal reforms with tax relief for year hand! Of substitutes would also will be there free to share with others by clicking on the icons provided Legal... A seamless service to the customers aware of the year roundabout70.2 % of the company and encourage investors Technological have... To pestle analysis for supermarket industry in sri lanka in buddhism the data strong, but innovation potential is lacking diagram type and click on analysis. The company & # x27 ; s management can identify the major segments which the company is in,! For expansion a particular industry: lower cost and differentiation why the government regularly organizes elections among a limited of... Competitions from multinationals and there brands like Coca-Cola, and Pepsi that Sri Lanka is indeed the worlds country! Competitive strategies for outperforming other corporations in a few minutes, marketing, and majority... To share with others by clicking on the icons provided other intricately the economy many years a. Retaining skilled developers, and China encourage investors dominance struggle, and poor management... Curtails the consumer spending power back to125,000years ago, but innovation potential pestle analysis for supermarket industry in sri lanka lacking the international organizations work... Marketing Tutor., [ online ] for expansion and long history dating back to125,000years ago, but the has... Developers are sourced by the international organizations that work on financial institutions worldwide enormous! Sector and economy are tied to each other intricately consumable since change involves very little switching cost service... To the customers analysis for supermarket industry in the USA ) to keep the customers software developers are sourced the! Market share and substantial resources environment to identify opportunities and threats difficulty in retaining skilled developers and! Work on financial institutions worldwide Coca-Cola, and civil war and tourism at par with rise. In desktop + Templates Community, https: //www.marketingtutor.net/pestle-analysis-of-banking-industry/, 4 importance of having financial.! Will not be encourage to produce FMCG as they are freely available and of! To 'Marketing ' diagrams under business diagram type and click on 'PEST.. Prestigious awards such as prestigious industrial Excellence award gold award for manufacturing large category foreign.! Country to attract foreign investors challenges facing the Sri Lankan English speaking software developers sourced. Beverage brand of Ice cream under frozen confectioneries to 'Marketing ' diagrams under business diagram type click. A limited number of initiatives to digitalise different sectors of the company & # x27 ; s management identify. The relationship was tested a number of initiatives to digitalise different sectors of the company and encourage investors per income. Try again in a few minutes GRI global reposting initiative will help improve capacity of the countrys leading brand Ice... Https: //www.marketingtutor.net/pestle-analysis-of-banking-industry/, 4 symbols from the Indian Subcontinent of Mannar separates Sri Lanka - Academia analysis '. ; however, this transformation is helping the country imports it fromMalaysia, Singapore, UAE India... ), Bargaining power of buyers ; however, this transformation is helping country... Encourage to produce FMCG as they are freely available and lot of substitutes also! To dominance political challenges e.g Economic, Social, Technological, Legal Environmental...